Jacob Hayes

Problems solved with a smile

Marketing that actually connects with people.

Nearly a decade helping small businesses figure out what works, what doesn't, and how to keep things moving in the right direction. Serious about results, creative about getting there, and never boring along the way.

About me Projects

Currently employed · open to select consulting work

Jacob Hayes
  • Marketing
  • Project Management
  • Product Development
  • Customer Experience
  • Developer
  • Music Maker
  • Marketing management
  • Problems solved with a smile
  • Brand strategy
  • Creative thinking
  • Scripts nobody asked for
  • Customer experience
  • E-commerce
  • Product development
  • IT management
  • Weird electronic music
  • Project management
  • Business consulting
  • Analytics

Right now

Day job Marketing and e-commerce, with a lot of moving parts
Making Dark, ambient music as Knee Jar
In my own time A few side projects, from handy tools to a video game
100K+ Followers grown organically for the brands I manage, without paid shortcuts.
0 → 1M+ Monthly content views across those brands' channels, built from zero.
9 Years running marketing, web and e-commerce for the same group of brands.
Expertise

What I work on

Marketing Management

Strategy, planning, and getting things out the door. Marketing that connects with people, not marketing that checks a box.

Customer Experience

From the first impression to long after the sale. It matters more than most businesses think.

Brand Management

Helping businesses figure out who they are and how to show up consistently. A clear brand makes everything else easier.

IT Management

Keeping the tech side running and making sure the tools actually serve the people using them.

Business Consulting

A fresh set of eyes. Enough small businesses behind me to spot the patterns and cut through the noise.

Project Management

Working with executives to turn ideas into execution, then keeping teams aligned and projects on track.

Highlights

Selected work

  1. Product launch at an industry convention

    Took a product from early concept through launch alongside the design team, then presented it to roughly 1,000 attendees. Demand was immediate: people left the event to go buy one.

  2. Three brands, built from the ground up

    Managed three brands at once, from day one to meaningful revenue, entirely through organic content and community building.

  3. Turning around a PR crisis

    Part of the team that led a brand through a difficult PR situation with honest, direct communication. It came out with broader reach and stronger customer relationships than before.

Writing

Latest from the blog

All posts
Oct 28, 2026

The First Build Is Done

Back in June I mentioned I’d started building a game just for fun. A few months of evenings later, the first build is...

 Oct 25, 2026

Lights That Follow the Screen

This one was a quick weekend build, and honestly one of the most fun.

Sep 13, 2026

Digging Deeper Into the Numbers

The next project came from a familiar frustration. Every platform gives you its own reports, but they only go so deep...
Consulting

Have a project in mind?

I take on a small number of consulting projects with small businesses: marketing, operations, or working out what comes next. Expect honest advice, creative ideas and a wide range of know-how.

Start a conversation [email protected]