The next project came from a familiar frustration. Every platform gives you its own reports, but they only go so deep. Sales numbers live on the ecommerce platform, website traffic is in Google Analytics, and social media has its own dashboards, and none of them really let you dig in.

What it does

The analytics tool is about reviewing that data properly. It brings everything together so I can:

  • Compare performance across a whole range of factors
  • Track real return on investment for campaigns and spend
  • Analyze the data that’s already there in more depth than the built-in reports allow

It’s less about collecting new data and more about finally getting full value out of what’s already there.

Where it’s at

It’s still growing, but it has already changed how I look at the numbers week to week. Being able to line things up side by side makes it a lot easier to see what’s actually working and make better calls because of it.